Tesco is a growing company. We follow a clear four-part strategy which helps every member of our team understand what we are trying to achieve.
The UK is our biggest market and we aim to provide all our customers with excellent value and choice. We have developed a range of store formats - Tesco Express convenience stores, Tesco Metro stores which can be found on high streets and in city centres, Tesco Superstores and Tesco Extra Hypermarkets. We have also led the way in offering customers a number of own label ranges from Tesco Value through to Tesco Finest. We pride ourselves on our dedication to customers, adapting what we sell and how we sell it to reflect their needs.
Tesco is continuing to grow internationally. Wherever we operate we focus on giving local customers what they want. We employ local people as they understand local customers better than anyone. This has helped us to achieve market leading positions in European and Asian countries. We are also developing a range of local formats. For example in Thailand we now have Express stores and have introduced a new format called Value stores which serve smaller communities.
In the UK Tesco was traditionally a grocery retailer. We now sell non-food - things like electrical goods, clothing, and books - as well as food. We are expanding our non-food offering and taking learning from our international businesses to provide the value, choice and convenience our customers expect.
As customer lifestyles change we try to meet their needs by providing new products and services such as Tesco.com, the worldfs largest internet grocery store, Tesco Personal Finance and Tesco Telecoms. We have started to roll out some of these services to our international businesses. For example, we have an internet home delivery service in South Korea.
