Our core purpose is to create value for customers to earn their lifetime loyalty.

Our success depends on people. The people who shop with us and the people who work with us.

If our customers like what we offer, they are more likely to come back and shop with us again.

If the Tesco team find what we do rewarding, they are more likely to go that extra mile to help our customers.

This is expressed as two key values:

・No-one tries harder for customers, and
・Treat people as we like to be treated.

We regularly ask our customers and our staff what we can do to make shopping with us and working with us that little bit better.

This is our Every Little Helps strategy:

Shopping trip
Customers have told us they want - clear aisles, to be able to get what they want at a good price, no queues and great staff. We call this our Every Little Helps Shopping Trip for customers and use it every day to ensure we are always working hard to make Tesco a better place to shop, at home and abroad.

A great place to work
Our staff have told us what is important to them - to be treated with respect, having a manager who helps them, having an interesting job and an opportunity to get on. Helping achieve what is important to our staff will help us to deliver an Every Little Helps Shopping Trip for our customers.

The way we work
The way we work is how we deliver Every Little Helps to make Tesco a better place to shop and work in. We use simple processes so that shopping is Better for customers, Simpler for staff and Cheaper for Tesco.

The store name TSURUKAME (“Crane and Turtle”) comes from the popular belief in Japan that crane and turtle bring people fortune and long life.

This implies a meaning for our customers that we would like to offer services and products which fulfill our customers’ expectations for many years to come and that continue growing as a company.